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Sponsored by

Visanet Guatemala
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Media Collaboration

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logo-bday2
0_05 Un color invertido horizontal Ciencias Economicas

Sponsored by

Visanet Guatemala
Bi
0_05 Un color invertido horizontal New media

Media Collaboration

WhatsApp Image 2020-08-11 at 17.38.31 (1)
Logo_G(azul)
prensa

Thursday, August 20, 2020

from 5:00 p. m. to 7:30 p. m.

With your voluntary donation help the ITA Scholarship Program

ITA-info2

Schedule

Schedule4

Speakers

Katty-Coulson

Katty Coulson is responsible for a variety of services that enable business processes and employee productivity. She recently joined Oracle Latino Association as Co-Lead for their Headquarters Chapter.

Prior to Oracle, Katty was CIO for Americas at Cisco Systems, responsible for driving a regional strategy enabling business and IT alignment to increase growth opportunities and productivity.
Previous experience and roles include: Regional Leader for Latin America, Global Operations and Service Delivery Manager, Escalations Management, Technical and Account Support in companies such as Cisco Systems, General Electric and the start-up environment of Silicon Valley.

Katty has a special interest in promoting STEM education and women in leadership and technology.
She was awarded in 2018 and 2017 as one of “Top 50 Influential Hispanic Leaders in Latin America/Ibero-America” by HITEC, “Cisco IT Manager of the Year” in 2012 and 2015; and recognized by HACR, Young Hispanic Corporate Achievers program in 2013.
She has an education in International Business and Management from Harvard Business School in USA, WHU in Germany and Tecnológico de Monterrey in Mexico.
Katty resides in San Jose, California with her husband and 3 children. She is a marathoner, swimmer, tennis player and practices taekwondo. She also enjoys giving back activities, traveling and spending time with her family.

Eduardo2

With more than 19 years at Visa, he is responsible for all operations in the 44 markets and territories of the LAC region where Visa operates, including business development and relationship management with clients, financial institutions, merchants, fintechs and other Visa partners.

Under his leadership, Visa’s footprint in LAC has grown with the addition of new offices in Panamá, Costa Rica, the Dominican Republic, Argentina, Guatemala and Ecuador. This expansion aims at furthering the adoption of innovative platforms of digital payments technologies and solutions, which contribute to accelerate the migration from cash to electronic payments.

Coello has more than 25 years of experience in the business and financial sector. Prior to joining Visa in the year 2000, he held several positions at Procter & Gamble from 1987 to 1994, where he worked on important projects involving new initiative planning, management and development. Later, at Bancomer, he worked directly with corporate clients in the areas of credit screening and financing, among other services. Coello was also part of the team at Printpack, where he was responsible for managing customer service, logistics, inventory and the entire sales force for the Aguascalientes and Querétaro plants.

Coello has a master’s degree in Business Administration from Instituto Panamericano de Alta Dirección de Empresa (IPADE) in Mexico. He also holds a degree in Mechanical Engineering from the Monterrey Institute of Technology and Higher Education (ITESM).

Dominique2

Dominique is a champion of Strategic and Creative Marketing excellence who has honed his skills in Europe and Latin America where he led significant whitespace market launches before settling in Asia with P&G 7 years ago. For 17 years, he was part of the elite group of Brand Building integrated Communications Consultant within P&G´s Corporate Marketing Department.

Until December, he was mostly involved with P&G in Japan and China where he learnt from the ground up the new offline to online tools of the modern marketer and used them to contribute to turn around the Pampers diapers, the Fabric Care portfolio (Tide, Ariel, Downy) and Gillette Shave care businesses.

He set up his own company, SHOKUNIN, to offer Marketing as a Service to Asian based funded ventures (Series B and beyond). He focuses on martech and adtech implementation and how new technologies can help brands grow and acquire customers globally.
He has been known for thriving in multicultural environments and organizing high-performing teams around the world.

Moran-Cerf

Moran Cerf is a neuroscientist and business professor at the Kellogg School of Management and the neuroscience program at Northwestern university. Dr. Cerf is also a member of the institute on complex systems.

In his work, Prof. Cerf helps individuals and businesses harness the current knowledge of the brain to improve thinking and understanding of customers and business decisions.

His academic research uses methods from neuroscience to understand the underlying mechanisms of our psychology, behavior changes, emotion, decision making and dreams.

He has made much of his research accessible to the general public via his public talks at PopTech, TED, TEDx, Google Zeitgeist, DLD and other venues, gathering millions of views and a large following. His works address questions such as: "How are conscious percepts formed in our brain?", "How can we control our emotions?" and “How can we make content more engaging, using neuroscience?"

Recently, his research has addressed questions pertaining to the neural mechanisms that underlie decision-making, thereby offering a new perspective on predicting future choices and investigating how much freedom we will have in our decisions. In his acclaimed work, Prof. Cerf studies patients undergoing brain-surgery by recording the activity of individual nerve cells using electrodes implanted in the patient's brain. Thus, his work offers a novel way to understand our psyche by observing the brain directly from within.

Dr. Cerf holds a Ph.D. in neuroscience from Caltech, an MA in Philosophy and a B.Sc. in Physics from Tel-Aviv University.

For you in support of highly
talented students from
around the country

These 4 virtual conferences are of great value to you, the leader, the marketer, the founder, the brand, account or department manager, all of those seeking inspiration and ideas to implement in their current roles and facing this new reality. Voluntary donations will support the ITA Scholarship Program, which seeks to identify the most highly qualified, talented and motivated students in Guatemala who lack the financial resources to study at the university level and make it possible for them to earn an undergraduate degree, having a great positive impact in their lives, families and communities.

What to expect

We invite everyone who is interested in current and bold insights, research and ideas regarding digital transformation, business trends, the impact of neuroscience in business and marketing and technology to be inspired by 4 world renowned executives.
We encourage you to come open to new ideas and to challenge yourself to new boundaries and possibilities.

Thursday, August 20, 2020

from 5:00 p. m. to 7:30 p. m.