Próximas fechas de examen de admisión


  • Viernes 2 de septiembre 2022
  • Sábado 3 de septiembre 2022


  • Viernes 7 de octubre 2022
  • Sábado 8 de octubre 2022


  • Viernes 11 de noviembre 2022
  • Sábado 12 de noviembre 2022


  • Viernes 25 de noviembre 2022
  • Sábado 26 de noviembre 2022

*Completa tu formulario en admisiones

Thursday, June 2nd, 2022

from 4:30 p.m. to 8:00 p.m.

Juan Bautista Gutierrez Auditorium at UFM Campus


Donation starts at Q295

Thursday, June 2nd, 2022

from 4:30 p.m. to 8:00 p.m.

Juan Bautista Gutierrez Auditorium at UFM Campus


Donation starts at Q295

With your donation help the ITA Scholarship Program

With your donation help the ITA Scholarship Program



agenda business day-20

3 de las 4 conferencias serán en español.


Sheldon Bernstein

Chief Strategy Officer, Blue Ocean IQ, former Google Head of Strategy and Operations

Silicon Valley’s business leader aligned with tech-forward companies to spearhead them in transformation of their platforms for the next century.

Sheldon spent several years at Google working in Global Product Strategy for the customer-facing sales organization ($XXB business). He also worked in Channel Sales as the Global Head of Partner Enablement Strategy developing and deploying the strategies to empower Google’s partners worldwide to increase revenues ($XXB business), by scaling Google's advertising products and platforms for the Head, Torso, and Tail.

He has launched award-winning customer discovery products, built new customer solutions and developed new strategic partnerships for other companies, prior to his time at Google.

Harry Lewis

Chief Disruptive Growth Officer – Grupo Mariposa

Chief Disruptive Growth at Apex, a company dedicated to business transformation and value creation. Apex is part of Grupo Mariposa, the largest food and beverage conglomerate in Latin America.

Harry is responsible at APEX for leading development and growth strategies with a high multidisciplinary level at Engine4 Ventures.

He has more than 15 years of experience in directing and accelerating innovation and marketing processes.

Harry has been vice president of Premium and Super Premium brands for AB/In-Bev and has extensive experience in international marketing positions for the last 18 years.

For Harry, companies and brands must have a purpose, be able to solve real problems and help build a more humane world.

Allen Cueli

Head of Products and Innovation, Central America and the Caribbean at Visa

Allen is currently responsible for delivering the best VISA services through products and services in Central America and the Caribbean.

Over the last few years, he has been in charge of building an open collaboration ecosystem with the goal of combining API-based capabilities from fintechs, banks and merchants to create the use cases of the future. 

With his extensive international experience in recent years, Allen is an expert in the payment methods industry, fintech companies, architectural solutions for payment methods, digital transformation and a platform developer at VISA.

At Visa, he has participated in innovation processes within the field of E-commerce, customer service and commercial issues.

Patricio Astolfi

Managing Director at Nestlé Guatemala

Currently, Patricio is devoted to accelerating the business of Nestlé and Malher in Guatemala.

He is an experienced Senior Executive with a demonstrated history in turnarounds in complex environments. 

Patricio has lived and worked in every continent; his last four assignments were conducted in four different languages. 

He is skilled in general management, people development, marketing and sales. 


Business Day experience 2022

For you in support of highly
talented students from
around the country

These conferences are of great value to you, the leader, the marketer, the founder, the brand, account or department manager, all of those seeking inspiration and ideas to implement in their current roles and facing this new reality. Voluntary donations will support the ITA Scholarship Program, which seeks to identify the most highly qualified, talented and motivated students in Guatemala who lack the financial resources to study at the university level and make it possible for them to earn an undergraduate degree, having a great positive impact in their lives, families and communities.

What to expect

In this event, you will have the opportunity to learn about current and bold insights and ideas regarding top business trends, leadership, digitalization and innovation from four world renowned executives. With these topics, attendees will gain perspective to consider redefining their business models and develop innovative ideas for their way of working and their businesses. We encourage you to participate with an open mind and to challenge yourself to new boundaries and possibilities. 

Thursday, June 2nd, 2022

from 4:30 p.m. to 8:00 p.m.