{"id":19733,"date":"2026-06-09T11:30:24","date_gmt":"2026-06-09T17:30:24","guid":{"rendered":"https:\/\/fce.ufm.edu\/businessday\/?post_type=conferencista&#038;p=19733"},"modified":"2026-06-09T11:30:24","modified_gmt":"2026-06-09T17:30:24","slug":"fernando-beteta","status":"publish","type":"conferencista","link":"https:\/\/fce.ufm.edu\/businessday\/conferencista\/fernando-beteta\/","title":{"rendered":"Fernando Beteta"},"content":{"rendered":"<p>Especialista en <i>marketing<\/i> digital y <i>branding<\/i>, reconocido por impulsar algunas de las primeras implementaciones de metodolog\u00edas de <i>inbound marketing<\/i> en Centroam\u00e9rica.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Como parte de esta experiencia, colabor\u00f3 con HubSpot en el desarrollo de estrategias para empresas l\u00edderes de la regi\u00f3n, entre ellas Tigo, Toyota y varias compa\u00f1\u00edas del sector inmobiliario. Adem\u00e1s, contribuy\u00f3 a la adopci\u00f3n temprana de modelos de generaci\u00f3n de demanda y automatizaci\u00f3n de <i>marketing<\/i> orientados al retorno de inversi\u00f3n.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Desde hace diez a\u00f1os forma parte de CMI, donde ha desempe\u00f1ado distintos roles de <i>marketing<\/i>. Actualmente lidera la estrategia de evoluci\u00f3n del ecosistema digital regional para marcas como Pollo Campero, Toledo, Pollo Rey y Pasta INA, entre otras. Desde esta posici\u00f3n, impulsa iniciativas de transformaci\u00f3n digital, <i>marketing<\/i> de contenidos, <i>performance<\/i> y crecimiento de marca.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n","protected":false},"featured_media":19734,"template":"","categories":[7],"class_list":["post-19733","conferencista","type-conferencista","status-publish","has-post-thumbnail","hentry","category-track-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Fernando Beteta - Business day<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fce.ufm.edu\/businessday\/conferencista\/fernando-beteta\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fernando Beteta - Business day\" \/>\n<meta property=\"og:description\" content=\"Especialista en marketing digital y branding, reconocido por impulsar algunas de las primeras implementaciones de metodolog\u00edas de inbound marketing en Centroam\u00e9rica.\u00a0 Como parte de esta experiencia, colabor\u00f3 con HubSpot en el desarrollo de estrategias para empresas l\u00edderes de la regi\u00f3n, entre ellas Tigo, Toyota y varias compa\u00f1\u00edas del sector inmobiliario. 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