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MIT Sloan Management Review
Competing in the Age of Omnichannel Retailing
Download the Article (PDF) Free download brought to you by (Registration Required) Brandon McDonald, of Nashville, Tennessee, visited a local Best Buy to purchase a digital single-lens reflex camera. After browsing through the available products, he decided that he liked the Nikon D5100. To verify the price, he scanned the barcode with the RedLaser app [...]
The Wall Street Journal
P&G Chief Replaced by Old Boss
Procter & Gamble said A.G. Lafley has rejoined the company as president and chief executive, succeeding Bob McDonald.
Indie Shop Mother Plots Expansion to Brazil
Ad Age Archives: A.G. Lafley Talks Secret to P&G's Success
What to expect from A.G. Lafley as he retakes the reins of the world's largest advertiser?
A year ago, on the day of his induction into the American Advertising Federation's Hall of Fame, Mr. Lafley was interviewed by Ad Age Editor-in-Chief Rance Crain. He shared his insights on how the company sought to slow things down, focus on the fundamentals and simplify itself. Under Mr. Lafley, P&G's sales and more than doubled its billion-dollar brands to 23 from 10.
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