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The Economist
MIT Sloan Management Review
Competing in the Age of Omnichannel Retailing
Download the Article (PDF) Free download brought to you by (Registration Required) Brandon McDonald, of Nashville, Tennessee, visited a local Best Buy to purchase a digital single-lens reflex camera. After browsing through the available products, he decided that he liked the Nikon D5100. To verify the price, he scanned the barcode with the RedLaser app [...]
The Wall Street Journal
P&G Chief Replaced by Old Boss
Procter & Gamble said A.G. Lafley has rejoined the company as president and chief executive, succeeding Bob McDonald.
Creativity Online
Indie Shop Mother Plots Expansion to Brazil
Creative Gustavo Sousa Will Lead the Shop's Fourth Global Office
Advertising Age
Ad Age Archives: A.G. Lafley Talks Secret to P&G's Success
What to expect from A.G. Lafley as he retakes the reins of the world's largest advertiser?
A year ago, on the day of his induction into the American Advertising Federation's Hall of Fame, Mr. Lafley was interviewed by Ad Age Editor-in-Chief Rance Crain. He shared his insights on how the company sought to slow things down, focus on the fundamentals and simplify itself. Under Mr. Lafley, P&G's sales and more than doubled its billion-dollar brands to 23 from 10.
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