Más artículos RSS
The Economist
MIT Sloan Management Review
Are Habits More Powerful Than Decisions? Marketers Hope So.
The science of how we develop habits is used by companies both to mold consumer preference and to shape company culture. Details from Charles Duhigg, author of "The Power of Habit."
The Wall Street Journal
Wrangling Facebook's Rich
As Facebook's IPO mints new millionaires, the social-networking company will need to persuade employees that they are as critical to the firm as a public company as they were when it was a start-up.
Creativity Online
W+K/Amsterdam ECD John Norman to become CCO at The Martin Agency
The creative vet behind celebrated work for Coca-Cola, Nike and HP returns to the States to join CCO Mike Hughes in the lead creative post
Advertising Age
Lee Doyle Joins Mindshare, Stays in Group M Family
Nearly eight months after stepping down as North America CEO of WPP's MEC, Lee Doyle has joined sibling agency Mindshare in the newly created role of president-client development in North America.
